Event Return on Investment - 10 Ways GuideAs recognised leaders in full service event provision to the healthcare industry WorldEvents were approached by Pharmaceutical Marketing to write a '10 Ways Guide' in the November 2008 UK edition.
The guide focuses on the Phillips model and how it can offer a means to measure return on investment (ROI) and return on objectives (ROO) on pharmaceutical event activity. Please click here to view the article. If you would like more information on our specialist service offer for the healthcare industry or on how we can incorporate ROI measurement in your events please do not hesitate to get in contact:
Sales and Marketing Director
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